Users will soon have a new feature that allows them to reduce the quantity of artificial intelligence-produced media appearing in their timelines. This step comes as the platform announced that it currently hosts more than 1 thousand million AI videos.
Trial and Implementation
The update is undergoing trials over the coming weeks before a widespread rollout. This development comes amid a increase in content created by AI, spurred by new AI video creators.
The Broader AI Trend
Recent reports that nearly one in 10 of the most rapidly expanding content creators on a popular video site primarily display clips produced artificially. A large amount of this material is deemed “AI slop”, a term for inferior, factory-style content that is typically absurd or dreamlike.
Our research shows that numerous viewers enjoy content created using AI tools, from computer-generated images to science explainers, and we want to give people the option to adjust the amount of that, according to their own likes,” commented a spokesperson.
AI on the Platform
TikTok shared that there are currently over a billion videos on its service tagged as AI-generated. Collectively, more than 100 m pieces of content are uploaded to the service each day, making AI content a relatively small percentage of its overall inventory.
User Control Features
Members will be able to reduce or increase the amount of artificial media they view by using the topic control setting in the platform and picking “AI-generated content”. Other topics that are already be controlled under the setting include current affairs, fashion, beauty, and dance.
AI Disclosure Rules
The platform’s rules mandate content makers to tag “realistic” artificially created content, and it prohibits dangerous deepfakes of public figures or emergencies. Any believable artificial content that is not labeled can be deleted under its user guidelines.
Furthermore, the service will now attach an artificially created tag to content made using its own AI tools, or identified by an industry-wide initiative for identifying artificial media. This step is aimed to help prevent users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The company is additionally establishing a $2 million educational fund for experts and groups to create informative material about using AI responsibly. This initiative will support charitable organizations focused on training programming and robotics.
Content Safety Approach
TikTok has defended its safety measures, amid debate over intentions to lay off a large number of content moderators in the United Kingdom. TikTok is expected to reduce hundreds of positions in its user protection department in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can protect employees by filtering out the most graphic content before it gets reviewed by humans. The platform stated a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to intervention by its AI tools.
“We think that it’s essential to combine staff and AI to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is the area in which a extensive automated help is really helping us work at speed.”
